Stop boosting posts. Start running ads that print money.
The 3-layer targeting stack, pixel setup, creative test framework, and one-page launch cheat sheet we run for service businesses on Facebook and Instagram.
What's inside
- Why boosting posts loses money. The hidden reason the blue "Boost" button gets you likes and zero leads.
- The 3-layer targeting stack. Cold, lookalike, and retargeting audiences, and what each one is actually for.
- Pixel setup in 4 steps. Pixel, Conversions API, standard events, and how to verify it's firing correctly.
- The creative test framework. 3 ads per ad set, the 48-hour decision rule, and the single edit that resets learning (so you don't make it).
- The one-page launch cheat sheet. Day 1 to day 7 rollout, plus the budget scaling rule that avoids tanking a winning ad set.
Who this is for
Service businesses spending money on Meta ads (or about to) and getting noise instead of leads. If you've boosted a post, hired someone who used "Advantage+" before validating the offer, or aren't sure whether your pixel is firing correctly, this is for you.
Get it two ways
Direct download below, or comment META on any of my Instagram posts and I'll DM it to you (follow first, then comment).