Stop losing leads to silence. The 5-touch cadence that closes them.
The exact follow-up rhythm we use for service businesses, with sample copy you can paste into your CRM or text tool today.
9x
More likely to close if you reply under 5 min
5
Touches over 30 days
~80%
Of inquiries lost when follow-up is next day
What's inside
- Why most leads ghost. It's almost never the lead quality; it's the response time. The math on why sub-5-minute replies close 9x more.
- All 5 touches with ready-to-paste copy. Text, email, and voicemail scripts for every touch from minute 5 to day 30.
- The breakup message. The day-30 message that actually gets replies when everything else didn't.
- Hot vs. cold triggers. How to read signals and know when to escalate to a phone call vs. when to stay on the cadence.
- What NOT to do. The "just checking in" pattern, the guilt pitch, the generic BCC blast. The follow-up moves that actively push leads away.
Who this is for
Service businesses getting inquiries but watching most of them go cold. Contractors, consultants, coaches, agencies. If you've ever thought "I should follow up with that lead from last week," this is the system that makes that thought unnecessary.
Get it two ways
Direct download below, or comment CRM on any of my Instagram posts and I'll DM it to you (follow first, then comment).