Don't waste another dollar. Launch Google Ads that actually convert.
Pre-launch checklist, campaign structure, budget rule, and weekly optimization routine we use for service-business Google Search accounts.
What's inside
- Pre-launch checklist. Conversion tracking, negative keywords, landing page match, mobile tap-to-call. The 5 things to nail before day one.
- Correct campaign structure. Search-only vs. Performance Max, phrase + exact vs. broad, Manual CPC vs. Maximize Conversions, and when to use each.
- The $20/day budget rule. How to scale without resetting the learning phase, and why "more budget" almost never fixes a broken campaign.
- The 15-minute weekly optimization. The 5-step Monday routine that catches waste, kills losers, and compounds winners.
- The 200+ negative starter list. Keywords to block day one so you're not paying for "free," "DIY," "jobs," or lawsuit research.
- Real snapshot. How one North Florida contractor dropped cost per lead 62% in 14 days with this exact structure.
Who this is for
Local service businesses running (or about to run) Google Search ads. If your current account uses Performance Max, has never had a negative keyword added, or you're about to hit "Launch" for the first time, this is what you need before you spend another dollar.
Get it two ways
Direct download below, or comment ADS on any of my Instagram posts and I'll DM it to you (follow first, then comment).